Lasts and brightens!

Great primer, easy to use/wipe off, lasts all day and night for me (and I have oily skin). I have tried other products, and have noticed a crease. Whereas, with this primer, no creases! The lovely ladies at Sephora actually gave me a sample - that went away quickly. Ended up going back and buying this size... totally worth it, makeup junkies!

awesome!

This product is amazing! Like the other reviews says, it lasts for hours, i never see a crease, and a good price! If you have oily skin/oily eyelids, you can stil apply a small amount over the eyelids without wearing eyeshadow.

This primer lasts FOREVER!! It's so great, and the amount in this size of the product will last so long. I doubt that I'll ever need more!! It makes your eyeshadow pop and stay on your eyes. It's also good for filling in those smile lines (Thanks MissJessicaHarlow for that tip!)

I'm actually in love with this primer. It worked well for my eyelids since they get really oily and my makeup stayed put for the entire day. And I even fell asleep with my make up on a couple of times, yes I know it's bad, but the eye makeup held up even through sleeping for a while too. It is 100% worth the purchase. It's the only primer I use now.

Great for oily lids!

This eyeshadow primer is so awesome! My lids get really oily and my eyeshadow tends to crease, but this primer works so well at keeping my shadow on all day. My routine is to dab a small amount on my lids with my finger, put a neutral beige over it to set it in, then put on my shadow of choice :) It works great and lasts Iong, bought a tube about a year ago and I still have quite a lot left! Worth the buy :)

I started using this product years ago. Thus far it is the only primer that has really worked for me. Works well with oily skin. Reasonably priced. Lasts for the majority of the day. One of the best eye shadow primers on the market.

Most prized makeup in my kit!

This is a product I alway always ALWAYS have in stock. It makes your eyeshadows so much brighter and stay all day. I have oily skin and though we do not have oil glands on our eyelids my lids even manage to get oily and makeup WILL not stay without this product. If there is any makeup you will spend money on it should be this product. I always use it on the performers in theme parks who have to be out in the hot florida sun all day. It comes in other colors but I only like the original, and “Eden”. Eden is a light skin color, while the original is clear. I do not recommend Eden for darker skin tones, it will look ashy and unnatural.

I've tried this once before..years ago when it was in the old packaging and didn't care for it because of that alone. I switched to using Too Faced's Shadow Insurance for a few years which I did like, but NOW I am back to UDPP. I am a fan of this product again ever since they finally put it into an easy to use squeeze tube!

awesome

I love this one!! I got it with the Naked Palette and I absolutely love it. I loved it so much that I bought my mom it for mothers day. She says that she cannot buy any other primers. This is an amazing product and definitely makes my eyeshadow vibrant and beautiful.

Gotta Love it...

Say it isn't so...I have become enchanted by this enchanting bottle of Urban Decay's Primer Potion. At first, I was kind of hesitant to even buy it, it just seemed to be too much of a campy product, and I felt like I was way too old for the packaging. You've got to admit that it looks like something Disney would sell at a Hannah Montana concert attached to lanyard.

Anyway, my mom had some in her makeup cabinet, so I tried it...a few times. As far as makeup primer goes - I'm not usually too picky. I can do with whatever moisturizing lotion that I've got, plus some eye cream. And I have the MAC primer (which I don't really care for too much because it is a pain in the butt to apply)...and I have the Loreal DeCrease (which was under 10 bucks at CVS plus I used the rewards card).

The end result, you ask? I ended up buying another bottle, just for me. I'm not proud about it, and I shove it in my makeup drawer, because even when I am applying it, the whole Princess Barbie meets Tinkerbell packaging just kind of makes me feel like a loser. Like maybe I'm wearing a miniskirt or something that What Not To Wear is going to tsk tsk me on some secret footage later on in my life. But it works, and it works well.

Dab some on with the "magic wand" right onto your eyelid, and let it dry. When you apply your shadow, you will find that it goes on smoother, stays on longer, and stays more true to the pigment shade than if you don't use it. Blending is also much more effective when you have the Urban Decay Primer Potion on...and when you walk out the door, you will look fabulous!

Fortunately, I ordered mine from Beauty.com so that I didn't have to feel like a complete teeny-bopper-wanna-be at Sephora.