Like Urban Decay Potion Primer, MAC Paint, and Two Faced Shadow Insurance? Then you are going to LOVE this! Don't pay more for products loaded with chemicals, when you can get the same thing in a much healthier version. "Magic" has a doe tip applicator just like Urban Decay's old Potion Primer did. "Magic" is an amazing primer! Just dab a few dabs of the "Magic" primer on your lids, blend in with your fingertip, and let dry for a second or two. Apply your shadow as you usually do. "Magic" will give you all day wear and crease protection! You can also use this an under eye concealer if the tone is complimentary.