This is commercial brand primer that lasts the longest without creasing.
I was a faithful user of my Glamour Doll Eyes Control Freak Primer. Cosmetic names are such mouthfuls! It lasts me nearly 12 hours without creasing! Tarte lasts just as long. It's a thin lotion texture. However, it doesn't give me as much vibrancy of my shadows as the GDE primer or Too Faced Shadow Insurance (creases within 7-8 hrs on me). I would say that I'm impressed with it. I wish they'd bring back the Amazonian Clay primer. That was the best primer ever. Overall, I use this for easy travel and simple neutral eye look. I'm debating on purchasing a full sized tube.
Kind of like permanent glue on your eyes...
Yes, this does keep my eyeshadow on all day, which is what it's supposed to do. However, I find that it creates a 'pilling' look to eyeshadow applied to my browbone. It drives me crazy! Maybe I'm putting too much on, but I make sure to blend it well before applying eyeshadow. I dunno, I'm just not sold on this.
Eye makeup stays all day
Just got this about 2 weeks ago and have been using it. It keeps my shadow on all day long. It doesn't crease or budge. This is my new eye primer. It's amazing!!
A better alternative to UD Primer Potion
I tend to have very oily eyelids, which I didn't realize until the UD Primer Potion seemed to behave just like a concealer on my eyelids (ie, not providing much 'stick' for my eye products). This one goes on so smoothly, feels almost like a gel, and works like a charm.