Amazonian Clay 12-Hour Full Coverage Foundation


One of the best!!!!

I saw this foundation being applied to a model's face while tarte was having a sale on QVC. It was amazing how it transformed the model's face and it convinced me to try it. It came with its own brush which helps to achieve the "air brushed" look. Using the brush that came with the foundation, I found that application was easy and quick. I am a foundation/BB cream junkie and I find that this foundation is definitely one of the best foundations out there! It has medium to full coverage and does last at least 12 hours. I have an oily T-zone and I did not have to blot my face at all while I wore this foundation. I recommend it!


I've been using this foundation for about a week now, and I've got the hang of applying it so that it works well for me. It is quite thick, but when applied sparsely with a sponge or a foundation brush, it provides a ton of coverage/evenness and gives my skin a nice matte look as well. I can definitely see how over-applying this even by a little would throw a wrench in the gears, though. The key thing to remember here is that a little goes a looooooong way! Also I notice that like a lot of foundations, it doesn't agree much with dry skin and might enhance flakeage. Not too much of a problem for me right now, but I can see how it could be a hassle to others. On the bright side, the variety in colors means I was able to find a really nice match for my skin!

Matte finish, whipped meets liquid consistency, lightweight!!

First off this product does run on the light side. I'm not sure if that has to do with the ingredients used or not. Typically I would reach for medium but when I swatched this at Ulta, it was much too light. The product consistency is if a whipped foundation and liquid morphed itself together. Light & airy, but has a denser consistency than a whipped alone I think. I think this product is GREAT! I purchased this when it was 100+ degrees outside and my face did not feel covered in makeup and did not melt and settle into areas, as some other full coverage foundations do. I used the Sedona Lace 520 brush to apply this as well as Tarte's Full Buki brush or whatever it's called. Both ways allow it to apply effortlessly. I have not used my fingers or sponge to apply so I'm no help there. If you are considering purchasing this, I would recommend you 1) swatch it first 2) buy it from QVC.com so you can get the brush & the foundation for $40 + shipping. You will pay $40 for the foundation anyways!

Miracle Worker

I don't want to sound dramatic but I have never found a foundation as wonderful as this! It really does cover everything, my old acne scars, my new acne scars, my plain old active acne..... Its great! Doesn't look thick or cake and stays moist without looking greasy.. Its my new favorite.. Love Love Love

Great coverage, perfect match

I got this while at sephora looking for new makeup. A friend and I got the free mini makeover trying to look for a full coverage foundation and tried out the tarte foundation and can I just say it's amazing! It covers so well without caking and last for a long time, 12 hours just like it said! It matches both of our skin tones perfectly and it's hard to find a match for my skin. I recommend this completely it is the best foundation I have ever used


This is the first (and only) foundation I've tried from Sephora and I fell in love with it from the first time I put it on. I have pretty good skin, it's not oily or dry or prone to acne, I have no scars or freckles or anything but I like having more coverage anyways and this is PERFECT. It doesn't dry my skin out or make it oily. I've been using the same bottle for almost 8 months now!

I absolutely love this foundation! I have tried so many foundations and I always come back to this one. It's medium to full coverage which is great if you have acne. Ever since using this foundation my skin has been clearing up because of the oil free benefit of this product. I haven't gotten any break outs from this foundation and it stays on all day.


I was a Sephora quite a while ago and I decided to pick up a little “Sample” box that Tarte had released. This foundation came with the set. I was so excited to try it because at this time, I had very problematic skin and I could not find a foundation that gave me the results I wanted. I read many reviews that said that this foundation was truly full coverage and lasted all day and that it did not matter what skin type you have. I have to say that I disagree. I did not like this foundation and I really tried, and wanted, to like it. One thing I did like about this foundation was the colors. I was able to find my perfect match with this foundation. This is hard for me to do because I am naturally very pale and strangely, I have yellow/neutral undertones in my face. I also know that other people will be able to find their colors quite easily as well. I have combination skin and this foundation made my face look really shiny. I tried different powders and primers and the results were the same. I like demi matte and matte foundations so this disappointed me. However, that is usually not a deal breaker. If I like the coverage of a foundation, I will try to work with the finish of it. I do not think that people with oily skin would be able to use this foundation because of how dewy or glowy this foundation is. I also do not agree with the full coverage claim. I have never been able to achieve full coverage with this foundation. I tried applying with different brushes that I have, different cosmetic sponges, and even my fingers. I never got full coverage, which greatly disappointed me. Another downside is that this foundation is quite thick and feels very heavy on the skin. I tried it out first during the summer and it just felt like my skin was smothering under the makeup. I also tried it out during the winter and it was not much better.


I am in LOVE with Tarte products! This one in particular is one of the best and main ones I use on a daily basis. I have super oily skin and this helps from it not to show and stays on all for a good while :)

Suitable for my yellowish undertone . I apply this using sigma f80 flat kabuki brush . It gives me medium to full coverage without making my face looks so fake . I have a very oily skin and therefore acne prone . The first time i applied this foundation i realized that it reduces my acne and also redness . My pores appear smaller and less oily too . I love this product and will definitely repurchase this