Rimmel London

Rimmel London Day2Night Mascara


Aw I'm the Debbie Downer of the reviews :(

I just really could not work with this mascara at all! I bought it because the sisters of Pixiwoo rave about a similar product from Bourjois, but it's not very easy to get your hands on in the US. I was in the market for a new mascara after I got over an eye infection, so I picked this up.

The first time I used it, I figured I would try the "length" cap to start in case the "volume" cap deposited too much product on the brush. (FYI, I'm sure most of you know this, but it's one brush with two different filters. The length one takes off more product than the volume one as you pull the wand out of the tube.) The brush came out with so little product on it that it was roughly raking through my lashes. It was like there was not enough mascara to lubricate the brush against my lashes. Then I went for another swipe and again, it was more dragging than swiping or stroking, but this time there were random, gigantic blobs on some of my lashes. I was able to use the brush, still without re-dipping it, to kind of distribute the globs and make my eyelashes look somewhat normal before I had to go out, but it took ages and actually made me late.

The problem is that the brush is pretty much perfectly spiral-shaped with huge gaps between each layer of the spiral. Also the brush is very stiff. When you use it, your much flimsier lashes just pick up the pools of mascara between the spirals rather than getting combed through by the actual bristles. This effect is worsened by using the "volume" cap, which leaves the brush drowning in product. I ended up looking like a crying heroine junkie after apply one coat. My lashes were just wet, weighed-down triangles of lash stuck together and leaving gobs everywhere whenever I blinked.

I did try to give this product a chance, because I hate wasting money on products I don't end up liking, but every time I try it, I end up with spider lashes and have to enlist the help of a spooley brush, a lash comb, and q-tips to get things looking presentable. Even after I'm done combing and separating, my lashes don't actually look good, they just look less disgusting.

I saw some of the other reviewers get good results from this product, so maybe they have more patience then me or something, but I was not willing to go through the effort. I did once get good results from it by playing with it a lot and employing a safety pin to really get in between every lash (see my photo of the green eyeshadow look), but I'm just not really willing to do that every morning, and a good mascara should not require that.

If anyone wants a multi-tasking mascara that goes really well from day to night I would suggest Maybelline One-by-One mascara. It's got kind of a thin texture and is very buildable for nighttime. I don't think you need two filters to suit your different mascara needs.

Zoe C.'s Review Image
Favourite mascara! :)

I've had this mascara for about a month now, and I love it! You get 2 wands: One for length, and one for volume. the idea is that you have 2 different types of mascara in one tube, the lengthening tube has a little stopper to get extra product off, which I thought was really clever. It also means I've got a choice of how I want my mascara to look. In the photo, my eyelashes are curled and both the length + volume wands were applied. I'd like to point out that my eyelashes are quite short, thin, and pretty much non-existent when I don't curl them and apply mascara! The volume wand doesn't really have a stopper, but surprisingly, neither of the wands are clumpy at all. My lashes look really long and defined, unlike most mascaras this cheap (£5.99), it looks like I have millions of thick, long, black eyelashes, instead of 4 fat clumps! My only complaint would be that the volume wand can sometimes be a little messy because of all the product on it, but you just have to be a little careful. I am really impressed with this mascara. especially for the price. This is definitely a favourite!


I bought this product about a week or so ago and totally fell in love! I was pretty skeptical at first because it seems like a really stupid idea. However, I love it! The formulation is great, I love the brush. The only complaint I really have with the product is the wand for the lengthening side is reallly flimsy and it kinda feels like it's going to break as your applying it. Also I know if your looking at this for the first time then your probably wondering about the brush and how one is lengthening and the other is volumizing. Basically its the same brush, same mascara the lengthening side just has a stopper to get a lot of extra product off. Overall, I think this is a really great affordable mascara and I will re-purchase it in the future.

Perfect Lashes

I really love this product because it's two in one, also it's great quality for the money. I normally use the 'length' side to lengthen my eyelashes and it gives a great finishing look. I can't really say anything bad about it because it does exactly what it's meant to.


I got this one day because it was on discount - I usually use Define-A-Lash but I wanted to try something new. For starters, the formula itself is a bit watery. I'm okay with this, but it's not good for volume building. What really bugs me is the "two brushes". The length brush is your average mascara wand, but the volume brush is the same one, shoved through a bigger tube. When you take the length brush out of the volume tube, there is a giant reservoir of leftover mascara, and it is DISGUSTING. Not to mention, using the volume brush makes you look like you have maybe 3 eyelashes per eye, and clumps very badly. If you just use the length brush, it's not bad. I wouldn't recommend.

Not Great

I have never been a fan of Rimmel mascaras but i received this as a gift last christmas. If you like length but not volume, and a very subtle look, this would be great for you. However the formula is very watery and is not great for thickening up my lashes. I found that after half a day of school, that it feels and looks like I have no mascara on. I also don't see the the need for the 'length' and 'thickening' brushes as they make no changes to the look of your lashes.

Not a great product, i do not recommend
Rebecca xx

Not a fan.

I was hopeful for this mascara since I really like other mascaras from rimmel.
The length option is fine. When you add the volume or use the volume alone is when you have issues. It's a super wet formula and gets everywhere. It made me look like I had 5 eyelash hairs...super clumpy.

The photo was taken using the length option first then adding the volume on top of it.

Love it!

I love my lashes to look super long and thick so I usually used the lengh wand only on a daily basis. But for nights out I used the volume wand and I loved the dramatic look it gave. This never clumped on my eyelashes and it help my curl all day. Love it! :)

this product is amazing!

this is really a wonderful product and i have never had any problems with it. the only thing i can say, is that a beginner shouldn't start out with this one, it is a little harder to use if you don't know what you're doing, but if you do, than it's perfect, you can achieve thick feathery lashes with this product, i'm quite satisfied :)


I quite enjoyed this product. The two brush option really allowed you to customize the way you wanted to wear your mascara that day. I personally like the look of thick black lashes. So normally I would use both brushes daily.