This concelear is amazing I also use the match perfection foundation with this concealer and they work perfectly together, what makes this concealer better is it has a brush applicator which makes it easier to use, I dab it on my blemishes then use my finger to just rub it n a little bit. Overall fantastic concealer

Airbrush Finish!

The BEST concealer I have ever purchased!!
This concealer covers up any blemishes or awful spots I may get perfectly. The applicator is so easy to use as it is in a brush form but I do find a lot of the time I still tend to use my actual concealer brush to do the blending. I also use this to cover up any dark circles I may get under my eyes and it does this amazingly. I absolutely adore this product and would advise you all try it if you are looking to purchase a new one. It lasts an extremely long time if you use it wisely, especially as you really do not need much.
One thing about this is that I do find is that if you apply to much, when you start blending it into your skin it begins to dry out and look slightly flaky. However this is not something that can't be prevented. Using less works fine.
I love it!

Holy grail

Beyond obsessed. The best drugstore concealer I have tried by far. I have the DARKEST EYE CIRCLES, and this concealer covers them right up- no color corrector needed. I have it in the shade fair/light so it does work amazing as a highlighter, just as the product claims. Great formula, easy application. (However, the only downside is the applicator brush which I don't find very hygienic. Still love it, nonetheless.) And let me tell you ladies and gents, this concealer does NOT CREASE FOR NOTHING! I have issues with concealers that crease under my eyes, but this does not budge. Amazing product at an affordable price. Why not? I would repurchase over and over again. I'm COMPLETELY in love. <3

Really nice!

I've come to the point where I feel I'll get the most out of any concealer, especially drugstore, if I use a color-correcting concealer under it. But this puppy is as close as it gets to full coverage and in photographs dark circles are almost nowhere to be seen. I found this on BL and made sure to check and see if the reviews for this were overall positive.

I like using this with the Rimmel London Lasting Finish 25 hr. found. even though this concealer is supposed to go with the Match Perfection foundation line. The texture is creamy- my thang- and there is a hint of luminescence in the formula, which I love. I suppose this is Rimmel's attempt at mimicking the much more expensive and highly praised concealer/highlighter 2 in 1s that are all the rage now. So, this could be considered a much more affordable dupe for a more expensive counterpart. Its also easy enough to swirl liquid h.l. into liquid concealer but I rest my case. :) Its a skinny tube but there's plenty of product. The brush is nice but you do need to be careful when dispensing the concealer. It takes a little bit for the concealer to go through the brush and when it finally gets there, there's a pretty big blob. I like to put the blob on the back of my hand, like a palette, then dip the brush into it and then brush on my eye area. And with the extra concealer you might dispense this works great as a facial concealer and highlighter- it subtly highlights my cheekbones and chin very nicely. The brush is super soft and has a nice shape- great for the contours of the eye area. There's even an index on the back of the tube that matches the foundation from this line with the concealer from this line. This isn't super important to me this moment because I'm using the Lasting Finish foundation but if you want to use the Match Perfection concealer and Match Perfection foundation you could easily match the two up using the index on the back of this product. I'll probably get around to trying that, as I'm so stoked by the Lasting Finish that I might try the Match Perfection foundation when I run out of the L.F. I've been so wowed by Rimmel London of late- and I'm so pumped I'm finding an awesome foundation that could easily be a go to when I'm not exploring other ones.

This concealer is best used for one person because sharing the brush would be extremely unsanitary. I think this concealer is a bit better than the Covergirl Olay concealer, and it was certainly a nice change of pace to switch to this one. Thanks ladies for the great reviews- I don't know that I would try this without the extra help! <3

One of the best!

I have this product in 2 tones: 030 Classic Beige and 010 Ivory.
I use the Classic Beige for under my eyes and in some cases as an eye primer! The tone is perfect for my skin and I notice that if I use it on my eyelid and then use eye shadows, this last one last all day without forming those ugly lines in the middle of the lid.

The Ivory tone I use it to highlight and define under my eyebrows.

The texture is so soft and it blends very well with a brush. It doesn't gets oily during the day. The build in brush is very very soft, so it treats your eyes skin gently when you use it. I love it.

I think it's a MUST HAVE.

:)

I have very bad dark circles under my eyes from genetics, (also I'm very pale since I'm 60% Irish). It's hard not only to find a concealer that compliments my fair shade, but that also covers my insane dark circles. This does the trick very well. There's a more expensive brand which is a little better, but for the money, I rather buy this. I suggest using a concealer brush instead of using just the brush in this alone to blend better. But overall, very happy.

Fair 125

Rimmel's Match Perfection Concealer is a liquid, brush on concealer, that supposedly adapts to your skin's color. I use the shade 125 Fair. Rimmel calls this concealer a "2-in-1 Concealer and Highlighter" that "conceals signs of fatigue" (under eye circles) and "highlights and illuminates the eye area". This concealer also has a "soft, precision brush for delicate under eye area". I got my .23 fl oz (7ml) tube at Walmart for $5.65. This product is made in England.
I'm on the fence about this concealer's packaging. On one hand, it's travel and purse friendly, especially for those who like to apply their concealer with a brush, and reapply through out the day. But on the other hand, I feel like the packaging makes it easy to waste product. Some gets caked inside of the cap, and its easy to squeeze too much out. Maybe this would've been wiser to put in a dial-up packaging instead of a squeeze tube. I guess the pros and cons balance each other out.
This concealer's formula has a nice consistency. It's moisturizing without being oily, and not too thick or thin. The great consistency makes it really easy to blend in, giving it a very natural finish.
The color of 125 Fair is mostly neutral, I can see both yellow and pink aspects to the color. I think, being an under eye concealer, it leans a little bit more yellow than pink. Yellow tones are supposed to neutralize blue tones in under eye circles.
I never really considered the "skin tone adapting" technology in this concealer until just now. In fact I forgot it did that til I was examining the packaging, trying to get all the facts off of it. Upon testing, I think it really does adapt to my skin. How does that work? Either way, its pretty epic, especially since I assumed it'd be a gimmick.
However, I don't see any highlighting and illumination from this concealer, but that's not exactly what I'm looking for a concealer, so I don't mind.
I get really good coverage from Match Perfection. It's not quite full coverage, but close, more of a medium, buildable coverage. It covers under eye circles like a boss. It also does a really good job covering up redness, which I sometimes need a lot of help with. Match Perfection covers pimples well, but not perfectly. I can definitely still see them, but they're somewhat obscured by this concealer, which is better than nothing. Combined with foundation I get a really nice, natural flawless look.
I really want to try Rimmel's Match Perfection foundation now. I hope it's as good as it's corresponding concealer. Speaking of the foundation, the concealer has a little chart on the back, denoting what foundation shades it matches up with. Handy.
I don't feel the need to reapply or touch up this concealer at all. I get all day wear with only a little bit of fading towards the end of the day.
Overall, I love Rimmel's Match Perfection concealer. It's definitely the best concealer I've used. It covers very well, matches my skin tone perfectly, and has some cool, non-gimmick chemistry going on. It's packaging is a little weird, but I'll overlook it, as it's worth it for the great product it contains.I recommend this if you're looking to cover under eye circles, or want an all around good concealer for a reasonable price. There's no doubt I'll be repurchasing this concealer, and the foundation that goes with it.

doesn't cake!

I love that this doesn't cake, I have a big problem with super creamy concealers caking, and creasing, and they just don't work for me, or as the day goes on they fade, or you can see where they used to be, this doesnt do that. It stays it blends, its not heavy, it doesn't leave me with a distinct "oh thats concealer" color. In fact I wish the Foundation was as light as this concealer, I find this to be a completely! different shade/hue then the foundation shade in fair. that would be my only complaint about the "match perfection" line, its colors are inconsistent in the range.

Amazing under eye concealer!

I was so happy when I found this. I have seen the YouTube U.K. Gurus using and raving about it for a while and they were not lying. This concealer is tone adjusting which I was skeptical at first. But it truly does match my skin perfectly. It is also highlights the area. It was an instant hit for me.

having 4 yr old twins i still lack sleep so ive tried every brand of concealer for my undereye circles and out of all ive tried, expensive and cheap this is my absolute favorite. it conceals, brightens and isnt cakey at all.great for late nights and early mornings. im only sad it only comes in 3 shades (well atleast here) and the darkest is slightly too light during the summer!