I LOVE THIS STUFF! Best bright liquid drug store eyeliner I have ever found, I usually don't use it with anything, nude lips and eyeshadow and let this stuff steal the show. I love how super water proof it is, stays on forever....sometimes even the next day ha!

I Absolutely Love This Eyeliner!! I've Tried All Types All brands and This One Beats All Others None Of Them Come Even Close To This Eyeliner. I would definitively Recommend It!! I Have Not Tried And Other Eyeliner In Almost A Year And That Says A LOT About The Eyeliner, Before It I Would Change Eyeliners Every 2 Months!!
You Will Definitively Love It As Much As I Love It,, Especially Because It's Actually Water Proof!!! Not Like A Lot Of Others That say They Are But Truly Aren't..

This one of the only brands of eyeliner I will trust! I have all the colors and the resulta are simply stunning. The colors are too bright which is good, but they still accent the eyes and make them pop. I love it, and I hope you love it too!

Will never use any other.

This is the only eyeliner I will probably ever use again in my life. It stays on all day, it's waterproof, it doesn't smug or crack or anything. It is the most perfect eyeliner you will ever use. I have tried many different products such as covergirl & MAC just to name a few and nothing I mean nothing has ever came close to this one. You will love it too.

Nice, But...

I like the color pay off, but the consistency is just really thick and hard to manage. I just got it today, so I'm going to give it another day and if I'm not feeling it, I'm taking it back. Really, I wanted a blue pencil for my water/lower lash line, but I got this because it was the color I wanted. So I'm probably going to return it, but it is a good blue liquid liner.

This stuff has a super duper weird texture for an eyeliner. It is going to sound worse than it is when I describe it - kind of thick/sticky/goopey. When I pull the brush out it is way too thick and the brush seems a little too big for this thick of a product. You end up having to maneuver the tip of the brush around the opening of the tube to scrape off product and shape the tip into a usable tip. If the brush was thinner then it wouldn't matter so much that a lot of product came out. Also, the texture/brush combo make it extra hard to do a nice pointy wing. But that aside, I do like the eyeliner. It has really good color payoff, probably the best liquid blue liner I have used. It is really shiny when you put in on and feels weird at first because it stays sticky and wet for a few minutes. But then when it finally dries it is matte and that stuff stays! Man I put a line on the back of my hand just for a color test and it stayed on the back of my hand for like 2 days, (obviously I wash my hands) - so this is SUPER waterproof and even soap proof. Unless you have a really good makeup remover it can be rough to wash off. I have only tried the blue one, but I would recommend based on this one! In the picture, I just want you to see the goopey looking brush, and how thick the formula looks.

My holy grail liquid liner!

I cannot say enough about this eyeliner. I have tried various drugstore liners and I always go back to this. It is super pigmented, long lasting and waterproof. I am a pro at a cat eye and I have no problems manipulating the product to my desired thickness. It covers over any eyeshadow, and will not flake, smudge or run.

I love the thick formula, wish it had a felt tip brush instead/or at least a thinner brush!

I use this every day for my liquid cat eyeliner look, whether I am wearing eyeshadow that day or just the liquid liner and some mascara! I absolutely love it, it stays on literally all day long. I can wear it for 12 hours and it won't flake, crumble, smudge, or budge on my eyes :) I will probably never turn back after trying this product.
In my opinion, the only con is the brush applicator...If I am moving to quick with my strokes, I can easily make a mistake and you can see a tiny "brush hair line" if that makes sense...it basically ruins the whole straight line that I just had and requires me to touch it up...but hey that's my fault for moving too quickly! Maybe I just need more practice :)

I have Infinite right now (because every time I go to get the black they're sold out) and I am in love with it. It it very pigmented. It is a bit thick which can be a good or bad thing. It's a great thing for me because I have a tendency to get thin liners all over the place. It does dry very quickly which is something I really like. I don't have to sit and wait for it to dry before I open my eye. I don't really have anything bad to say about it :)

we have a WINNER!

If you follow my reviews you know that I am obsessed with finding the PERFECT eyeliner. My dear friends, we have a WINNER! This is not for the "newbie" or someone who has issues with eyeliner application. I recommend this to someone who is well versed in how to manipulate product, apply liquid liner, and has no problem looking past the brush that is given but finds the one that works for them. I have mildly oily hooded eyelids and I have been battling the dreaded eyeliner transfer for a few months now. This liner is awesome. The pigment is great, the consistency is nice and it is totally waterproof and smudge proof. People critique the formula to be "goopy," which is why I say this is for a more advanced eyeliner wearer. The "tar like" consistency = using a little at a time. If you have hooded lids, make sure you set it. It does take a good eye make up remover to get this stuff off, but it does not crack or flake and has a matte finish. Try it. I've read reviews where it is compared to MAC or Bobbi Brown liquid liners. I haven't tried those but figured it was a compliment.