I swatched this on my hand today at target. The color is absolutely AMAZING!!!! it's a bright teal and almost appears to be neon. It has a nice metallic sheen to it minus the glitter. Another great thing about this liner is it's lasting power. I went home hours later and washed my hands. While washing I noticed this liner was not coming off, not even fading a little. And yes I used soap. I literally had to scratch really hard to get it to come off. This liner is definetly worth the $16 pice tag.
Highly comparable to MAC liquidlast!
This is one serious eyeliner. When I first saw them at Target I swiped each color on the back of my hand. Then I went home and swiped the MAC liquidlast eyeliners I had (the teal one is almost exactly the same in both brands). I washed my hands several times, took a shower and by the next day they had barely faded. I've worn contact lenses for a very long time so I don't rub my eyes during the day, but my daughter wears the JK liner in black (her "signature" look is always a retro winged liner) and she often rubs her eyes. Her liner stays put. I can't speak for how it performs in the waterline because I rarely line my waterline. I really like this liner and encourage anyone who likes liquid liners to use it. The consistency is thick (but so is the MAC one) and if you have a hard time using the long bristles on the brush, you can easily use a short bristled eyeliner brush (I have an artist pointer brush that I bent to create an angled brush). Great liner at a great price.