Formula is intended to allow consumers to keep their tousled style all day without making their hair hard, stiff, crispy, or crunchy. It does not create a dull film on the hair, thus allowing it to remain shiny.; Keep their tousled style all day without making their hair hard, stiff, crispy, or crunchy; Does not create a dull film on the hair; Shiny.; Violet Splash Fragrance