affordable! good for everyday use
For starters, I like how it's easy to apply but the brush needs some improvement, i used a different brush when applying it cause the brush is a bit too short for my fingers. But I love how natural it is that's great for that sheer look. I wouldn't recommend it though if you're going towards the heavy strong eyebrow look, it has light coverage and is not bulidable (for me).
The first eyebrow product I ever got
Noticing that others put more attention into their eyebrows I took a look at my own, after consideration I thought they could use some help. This product is easy to use and effective. The pigment is good. The packaging is sleek and simple. Would repurchase.
Too red, but otherwise perfect
This is a very nice product. I always powder first with the Real Techniques brow brush (which is fantastic) and get a smooth gradient before using the gel to groom any stray hairs. According the the package directions, this is backwards haha but it looks so beautiful! If my Target sold any other colors, I would have bought this in light or ash rather than medium. I find medium is too red to match very well with my hair.