Wasn't as good as I was expecting
I was really disappointed with this product. I used my lipstain once and then it dried up. I put the cap on right after I used it too. It also dried out my lips a lot which I was expecting but they became so dry they cracked and bled a little bit. I also wouldn't recommend this for people who may have some dry skin on their lips because this will emphasize how dry it is. This was a miss for me but if you have great lips that are never chapped or flaking then this will probably work great for you.
I actually really really dislike this product! The stain tends to slip and settle in the cracks of my lips only and they were REALLY hard to remove even with a lip remover!
However, this is just how the product reacted with my lips. I know a whole bunch of people who loves this product so I'm guessing this products works for some and doesn't work for some.
Beat my expectations.
I was waiting for this product to let me down, I'm usually not a fan of Cover Girl cosmetics. To my surprise, my color did last a while throughout the day. I had to reapply it once or twice, but I was eating and drinking the whole time. Not bad! As opposed to other stains I've tried, I like the applicator a lot. It allows for precise application, but isn't too pointy. No streaks when I apply, no pain, and the color is very buildable and even.
I actually really like these. To say it lasts all day is a stretch, I usually find myself re-applying once or twice if I wear this, but it goes on so smooth, and doesn't make my lips dry and patchy! It definitely stays even, and has buildable color. They are not as dry, and don't tug on your lip while you apply them.
So much better than the Revlon Just Bitten LipStains!
I wasn't expecting much from it when I bought so I wasn't too disappointed. It seriously felt like I was using a texta/marker on my lips (although i think a marker would have worked better). I really liked how the colour turned out on my lips, but it didn't last very long.
More Like Outlasts The Ad
This product really does STAIN your lips but it doesnt last, and you're lips become considerably dry and peel if you don't apply chap stick or lip gloss. At first glance the concept it great, and it looks great when you first apply it, but it's not that great of a lip stain. You have to reapply it all day and you have to watch out for peeling because the formula basically dries out the skin on your lips. They should probably turn this into a lip gloss so that the formula can be more moisturizing and last as long as it should.
"Outlast" is a stretch
CoverGirl and I have a disagreement on the word "outlast." If to them it means an hour then sure their product is right on. However, I'm seriously doubting that. I used this several times and consistently had poor results. It began to wear off within 15 minutes and completely gone within an hour or two. The product also settles around the edges of the lip forming a ring. When I would go to reapply, the stain would be lighter in the middle than where the ring had formed. It will also settle into creases.
First stain purchase I ever made, and to be quite honest, I loved it in the beginning but found that it dried up way too fast in the tube for my liking. I barely got a few uses out of it before I felt like I had to scrub it on my lips for any colour to show. Just my honest opinion!