this blush is fantastic for a natural look. Just not a great blush. Great for a highlighting look. Just not a die-hard blush to want to run out and buy. It smells great, its packaging is lovely. but its just not very pigmented or shimmery. Definitely perfer MAC or NARS blush over this blush. and also. This blush is very complicated to apply to the apples of your cheeks. You need to use like their brush (which on your face is very rough and hard core) its just not certianly easy to do.

Not Impressed.

The pigmentation is horrible. Maybe because the blush is too light for my skin? I try applying it over and over and nothing shows. Very disappointed because I know Cover Girl blushes are good.

My go to blush, but the smell!

This is defiantly my go to blush. It gives my skin a nice luminous glow. The pigmentation could be better, but if you like a more sheer blush this is defiantly for you. The brush is very poor quality, and I almost wish they would leave it out of the package all together and add more product. You will absolutely need a better blush brush! My only true problem with the blush is the smell. It hasn't changed since I was a kid. I remember wearing my mom's makeup for dress up time, and thinking that it was stinky! It just smells like...makeup...if all makeup smelled like chemicals. It's just a very unpleasant smell. Overall pick it up if you need a great quality blush at a reasonable price, and aren't bothered by strong odors.

I also like using this on my cheeks. Because it will give me this "embarressed / shy" look. It also helps bring out my "Goddess Glow" look that I am going for when I'm out to a gathering, so when I smile, everyone can see my glow.

I only have this blush in one color but it is definitely my go-to blush. The color I have has a sheen/shimmer to it but goes on sort of sheer and gives me a nice pink glow.

Love it!

This is the best blush I have ever had! I love the color and it looks great in my complexion. I been having it for a LONG time and I still have enough for a few more years. I totally recommend it. I do hate the brush it comes with; its too stiff and doesn't apply it well.

Hard to apply.

I like the color I have of this a lot for a nice subtle wash, particularly if I'm going to be contouring the rest of my face, but the packaging size/shape makes it difficult to get enough product on my blush brush and I definitely have to build the color gradually, which ends up being time consuming.

This product is well pigminted, and has good wearing ability, and blush is hard to get good wearing.
The selection of colors that this blush comes in is an amazing varity, and I think virtually anyone could find a color they like.

The product is occasionally a little hard to build up when you are using a fluffy blush brush it's hard to get your brush into the small container. The brush is comes with defintly isn't the best.

Overall its a great blush for a great price!

Great for the price!

This is my daily blush that I've been using for a few years now. I haven't used anything else (but I am going to experiment in the near future!) because this product does exactly what I need: provide a natural pink color that lasts through the daytime. You definitely need to reapply if you plan on going out that evening. If I do go out at night, I do a lot of touching up, so it's not a big deal for me to reapply.

I chose Deep Plum swatch because it is very similar to the color when I naturally blush. I've also never had a problem with the smell of the product as the other review has mentioned.

Pros:
cost
lasts through the work day
several color swatches (although most are in the pink shades), so you can find one that matches you

Cons:
brush it comes with isn't a great applicator - I use a Sephora blush brush and have to make sure I carry the brush with me whenever I want to use it

I'd highly recommend this if you're looking for something that is nice on your wallet, as well as on your face :)

Don't like the smell.

I'm not a fan of CoverGirl, but I picked up one of these blushes because it was a great price and I hadn't tried their blushes before. I got a natural pink color, and the color was faint, but I was going for that so it didn't bother me. What bothered me was the smell. Mine smelled terrible! Straight out of the package! It could be I got a bad "batch" but it was enough to make me stay away from CG blushes forever. I would not repurchase this product.