Not in the ballpark!
I tried this product to compare it to my absolute fave- Mary Kay Facial Highlighter Pen. I found the BE product to be chalky, and also a little too "reflective" in photos. I work with many women before photoshoots, and this is NOT a product I would recommend. I'm sticking to my creamy, weightless MK Highlighter. If It is a Robert Jones fave, it is definitely worth trying!