Editorial: Style
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This Creamy TOM FORD Shadow Quad Was Made for You
Take the quiz to find out which TOM FORD eye shadow quad best matches your personality.
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Try These 5 Duochrome Floating Liner Looks
Here’s how to execute the floating liner look on your eye shape.
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Recreate Eckhaus Latta’s NYFW F/W 2022 Hair With Oribe
Whether you have long strands or a short cut, here’s how you can recreate the runway-ready looks with Oribe.
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The Secret to Altuzarra’s NYFW 2022 Hairstyles: Oribe
Confirmed: effortless, undone hair is in, and you can create the look at home.
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Allure Best of Beauty 2021: This Year’s Top Picks
See which beauty products earned the iconic red seal—aka Allure editors’ coveted stamp of approval.
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Get the Look: TOM FORD Beauty at NYFW 2021
The easiest guide to sultry lids, sculpted cheeks, and a whole lot of sex appeal.
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Create Intricate Eyeshadow Designs With This Unexpected Makeup Hack
Artist Lavanya Wiles shares her creative hack for intricate (and satisfying) eye shadow looks.
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Celebrity-Inspired Eye Makeup for Halloween 2020
From Ariana to Zendaya, these are the celebrity eye looks you should be recreating this Halloween.
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4 Easy Halloween Makeup Looks for a Virtual Party
Read on for easy Halloween makeup and downloadable Zoom backgrounds for virtual parties.
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Get the Perfect Fall Flush with These Blush Shades
Welcome pumpkin spice latte season with these autumn-approved cheek colors.
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How & Why to Try the Soap Brow Trend
Want the perfectly fluffy, feathered brow look? All you need is a bar of soap and a spoolie.
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The Beauty Lover’s Guide to Streaming
You’re probably bingeing Netflix at home anyway—why not get some beauty inspiration from these movies and TV shows?
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Trends
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This Lip Trend Is About to Break the Internet
This groundbreaking trend is about to change the beauty world as we know it.
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Eyes
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4 Makeup Trends That’ll Brighten up Your Time at Home
Running out of ways to pass the time at home? We have some ideas that’ll help you flex your creative muscles.
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8 Beauty Influencers Who Rock Their Real Skin Texture
Photoshop is out, peach fuzz and pores are in. These makeup artists embrace their natural skin texture and prove that real skin is beautiful.
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No Prom, No Problem: Makeup for a Virtual Party
Home alone? Host a digital dance party and try these looks inspired by spring’s hottest makeup trends.
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Trends
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8 Trends That Will Change the Beauty Industry This Year
New year, new beauty trends! Here’s everything you can expect to see in 2020.
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Last Minute New Year’s Eve Makeup Looks
Sparkle into the next decade with these last minute metallic eye looks.
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10 Hijabi Beauty Bloggers You Should Be Following
These Muslim makeup artists and beauty bloggers are about to take you down an Instagram rabbit hole.
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Makeup to Match Your Bubbly
Here’s something we can all raise our glasses to: top champagne-inspired products.