
The Autumn/Winter 2011 makeup collection from Shu Uemura doesn't disappoint. Named Nova Diva, this new line reveals the lights and shadows that makes makeup so fun to play with! Gorgeous metallic eye quads pair with soft matte lipsticks for a rich textural contrast. Gold-flecked tutu false lashes give the whole look a new avant-garde edge. Take center stage and let your inner diva show!
Available at all Shu Uemura counters starting August 2011 and online at www.shuuemura-usa.com later this month!
Shu uemura nova diva Prima Palette, $15 (empty palette)
Limited-edition refillable empty palette. A glossy and modern black custom palette adorned with a subtle lace pattern.
- Quad 1: G White Rainbow, P Light Blue 611, P Dark Blue 696, M Black 990
- Quad 2: G White Gold, P Light Green, P Dark Green 595, P Black 995
- Quad 3: G Bronze, ME Light Pink 126, Medium Brown 185, M Dark Brown 895


SHU UEMURA NOVA DIVA Cream Cheek and Cream Shimmer Highlighter, $21 each
Created to capture the light and shadow of every Nova Diva, this cream cheek color and cream highlighter blend exceptionally smooth into the skin.
- Cream Cheek in Amber - This natural amber tone suits any skin tone and makeup look. Vary application to create different effects.
- Cream Shimmer Highlighter in Radiant Pearl - This white pearly cream illuminator creates radiance and dimension under stage lighting.

SHU UEMURA NOVA DIVA Shimmer Eyeliner, $24 each
Glittery liquid eye liner designed to accentuate the eye in a waterproof formula.
SHU UEMURA NOVA DIVA Rouge Unlimited Supreme Matte, $30 each
Shu Uemura debuts its new supreme matte formula. This moisture-rich formula also boasts a signature hybrid pigment for lasting, high-fidelity color.
- Sensual Red - ultra red shade
- Angelic Pink - lush matte pink
- Evil Pink - bad-girl pink
- Darling Beige - rich, creamy beige
- Alluring Brown - tempting beige
SHU UEMURA NOVA DIVA Limited Edition Eye Lashes, $28
Tutu Lace Flare - These theatrical tutu-inspired false lashes have layered black lace weaved with a subtle gold glitter that offers multifaceted shimmer with every wink.

Images courtesy of Shu Uemura
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Comments
Aug 03, 2011
Kitty J.
The way I could describe this collection: hnnngggggg *drool*
Aug 02, 2011
Natalia B.
shu uemura lashes are love. if makeup was a feeling.
Aug 02, 2011
Nicole S.
I really like the colors, and those lashes are fierce.
Aug 01, 2011
Amanda L.
I'm kinda liking those eyelashes, I wonder how wearable they are...
Aug 01, 2011
Krishna B.
Those eyeshadow palettes look amazing! Says they will be available at counters, but will they also be available on the website since we don't have counters in the US anymore?
Aug 01, 2011
Victoria S.