Kiehl's Since 1851 Rides For amfAR

KIEHL’S SINCE 1851 LIFERIDE FOR AMFAR

Biker philanthropists join forces with Kiehl’s to raise $100,000 to help find a cure for AIDS

Next week,  Kiehl’s Since 1851 will embark on the second annual Kiehl’s LifeRide for amfAR, a seven-day (7/31-8/6) journey throughout the Northeast, to raise awareness and funds for amfAR (The Foundation for AIDS Research).  

LifeRide for amfAR will stop at five Kiehl’s free-standing stores along the way to present donations totaling $75,000 to amfAR. In honor of LifeRide, for every customer that visits Kiehl’s free-standing stores on these dates, Kiehl’s will donate $5 to amfAR—up to the $75,000 total donation! How awesome is that?

Stops/check presentations at Kiehl’s freestanding stores include:

July 31st King of Prussia Mall, King of Prussia, PA – 12:30pm-1:30pm

August 1st Walnut Street, Philadelphia, PA – 11am-1:00pm

August 4th Stop 1: Burlington Mall, Burlington, MA– 10am-11am

Stop 2: Newbury Street, Boston, MA – 12pm-2pm

August 6th NYC Flagship Store, New York, NY – 12pm-4pm (BBQ/Block Party)

Inspired by Kiehl’s history with motorcycles, spirit of adventure, and philanthropic heritage, the ride will be led by Chris Salgardo, President, Kiehl’s USA and Alain de Cadenet, Le Mans racer and ESPN “Speed Channel” Host, with reputable motorcycle enthusiasts eager to join the fight against HIV/AIDS, including celebrities Jason Lee, Mark-Paul Gosselaar, and Tyson Beckford (yum!).

The ride also introduces a Limited Edition version of their cult favorite Ultra Facial Cream, to be sold at all Kiehl’s stores and Kiehls.com beginning Aug. 1.  The specially designed product features a motorcycle motif inspired by the ride, and 100% of net profits up to $25,000 will benefit amfAR. In total, Kiehl’s will donate $100,000 to amfAR. So make sure to purchase your Kiehl's favorites soon and ride safe!

Images courtesy of Kiehl's Since 1851