Celebrity hairstylist David Babaii created sleek and "straight-edgy" hairstyle for Gwyneth Paltrow at the 2011 Emmys. Before blow-drying. David first took a small amount of Couture Colour Pequi Oil and massaged it into the hair. After Gwyneth's hair was dry, David parted her hair down the middle and divided the strands into four sections (both sides, the crown and the nape). David straightened the hair with the It&ly Hair Fashion 1" Digital Flat Iron, starting at the nape working up toward the crown and sides. To finish and create movement, he scrunched more Pequi oil through her hair.