Ever wondered how Victoria's Secret models get those gorgeous, voluminous, and sexy waves? New York hairstylist Dominick Pucciarello (who's managed the manes of all of your favorite Angels!) reveals the perfect technique for that signature 'Secret style.
"Getting that perfect Victoria's Secret wave is easier than you think," says Dominick, who's graced Victoria's Secret's backstage more times than he can count. "I start by blowing the hair out with a round brush. Then I heat up a 1.5" to 2" inch curling iron depending on the length of the model's hair and how big we want the waves. [Women with shorter hair should use a smaller curling iron, but the technique is the same]. First, I curl the front section away from the face. Then, I curl the rest of the hair, alternating the curls towards and away from the face to create a sexier, less uniform look. After I curl each section. I roll them into clean pin curls and secure each roll with a clip. Usually, I let the curls set while the models go for makeup. Once they come back—about 20 minutes later—I begin taking out the curls. As I roll out each section, I lift the hair up and spray underneath with a texture spray for volume—Oribe Dry Texturizing Spray is perfect for this. I'll also break up the curls with my fingers for that beachy, tousled effect. I usually also mix a drop of Aveda Anti-Humectant Pomade and Oribe Créme for Style in my palms for shine and added texture. I barely use any product though. Use creams, oils, and pomades sparingly—enough for hold, not weight."
What's the most important part of this look for Dominick? "It's all about the set. When you roll and set your pin curls, make sure they're even clean and well-sectioned—really take the time to roll neatly and accurately. The nicer the pin curl, the more voluminous and more long-lasting your locks will stay."
Dominick Pucciarello is a hairstylist at NYC's highly acclaimed Mizu Salon. Dominick has worked on several Victoria's Secret commercial, press tours, product, and fashion shows. His celebrity client roster includes Gisele Bündchen, Naomi Cambell, Marisa Miller, Karolina Korkova to Candice Bergen, Sarah Jessica Parker, Heidi Klum, David Bowie and Iman.