Swiss Beauty: Aschen and Voss Makeup

We're positively drooling over this cool makeup from Swiss beauty newcomers, Aschen and Voss. Their graphic packaging combines the clean pharmaceutical heritage of Switzerland with a modern and sophisticated aesthetic. It looks like this 12-piece collection clearly takes inspiration from geometric shapes—notably, the trapezoid. Compared to most luxe packaging styles, Aschen and Voss look sleek and minimalist. But there's something about this happy-yet-muted color palette that gives breath of fresh, not cold, air. No details on the actual product lineup yet, but we're excited to give this design-oriented collection a much needed road test. What do you think of the packaging from Aschen and Voss? A high-end hit or a total Swiss miss?

Keep reading to see more photos from this ultra-cool Swiss line!

Images and packaging design courtesy of ESTABLISHED