New York Fashion Week, Fall 2011: Maybelline at Betsey Johnson

Dramatic, vibrant eyes contrasted with creative hair designs gave these models a futuristic twist and the 20′s flapper. "The inspiration for the look at Betsey Johnson is Betsey herself," said Maybelline New York Global Makeup Artist Charlotte Willer, "It's a flirty look, full of pizzazz and spunk. But it's quite mysterious at the same time. Ultimately, it's a spin-off of Betsey's exuberant personality - mixed with the rebellious, roaring 20′s."

Keep reading for more makeup tips from Maybelline New York Global Makeup Artist Charlotte Willer, the products she used at the Betsey Johnson Fall/Winter 2011 fashion show, and more backstage photos!

FaceNYFW Fall 2011 Maybelline at Betsey Johnson

Charlotte applied Maybelline Fit Me! Foundation to the skin using her hands. She blended it into the face and neck for seamless coverage. Willer then dusted Maybelline Fit Me! Pressed Powder across the forehead, nose, cheekbones, and chin for a natural finish.

eyesNYFW FALL 2011 MAYBELLINE AT BETSEY JOHNSON

To achieve an intense smoky eye, Charlotte layered two midnight blue eyeshadow shades from the Maybelline Eye Studio Color Plush Silk Eyeshadow in 'Sapphire Stylist' onto the lids and extended to the brow bone. A vivid shimmery gold shade was then applied to the inner corners of the eye, for a dramatic and eye-enhancing touch. To add even more drama and definition, Charlotte lined the upper and lower lids with Maybelline Eye Studio Lasting Drama Gel Liner in 'Sapphire', a deep navy gel liner. Dramatic lashes were created with two coats of Maybelline Volum' Express The Falsies Mascara, a volumizing mascara, for a show-stopping look.

lipsNYFW FALL 2011 MAYBELLINE AT BETSEY JOHNSON

Charlotte applied Maybelline Color Sensational Lip Color in 'Red Haute', a bold vivacious red lip that brought an artfully chic balance to the face. He applied the flaming hot shade with a lip brush for striking definition that could be seen a mile away.