New Mercedes-Benz Fragrance

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After 125 years in the automobile industry, Mercedes-Benz recently announced that a partnership with INCC Group in the release of a Mercedes-Benz fragrance line. This isn't a fragrance first. Ferrari and Hummer already have licensed scents. We can only guess at notes in this upcoming scent, but hopefully it will invoke the same luxury and taste of a classic Mercedes-Benz.  

The fragrance is set to launch in 2012. 

Image courtesy of Mercedes-Benz