We love designer decals on bags, shoes and nails but on cigarettes—no thank you, even if it's Yves Saint Laurent! The ultra-posh brand is promoting cigarettes with their designer logo in "refined" black and gold boxes but only marketed and sold in Asia and Russia. Other brands like Cartier and Pierre Cardin have also given tobacco companies permission to use their logos. YSL promotes their designer smokes as "creating a sense of appeal to female vanity and thereby making the woman who chooses to smoke Yves Saint Laurent cigarettes more attractive than one who smokes another brand, or more attractive than a woman who does not smoke at all."
Seriously, Yves Saint Laurent? I don't think our eyes can roll back any further. We have absolutely no desire to give into this item and hope they're taken off the shelves—there is nothing chic and cool about smoking. Beauties, what are your thoughts on these?
Image and story courtesy of dailymail.co.uk
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Feb 18, 2013
Lolo B.
Wow this just reminded me to take a drag of my vaporized ciggie, hmmm how much is a pack bc I'd just kept my one electronic South Beach Smoke cigarette and charger in there! Lol
Apr 25, 2012
Natalie C.
I'm surprised this is just becoming popular now! My friend smokes these cigarettes when I lived in Australia but I think she got them from Hong Kong. These have been out for YEARS! I have to admit, it was appealing to me because I love YSL, but I would never touch cigarettes! Then again, I don't have an addictive personality to things such as cigs but I can see how this can appeal to women. I'm a marketer, so it's not surprising to see these designer cigarettes in Asia since they love luxury brands, but it's what luxury brands do. Models smoke and unfortunately many women admire models and labels.
Jul 21, 2011
Courtnie T.
i think it's an interesting concept.. but saying a woman who smokes these cigarettes is more attractive than a woman who doesn't smoke at all is kind of ridiculous. im a recent (one week today, go me!) non smoker and now that i dont smoke and my husband smokes, i realize how nasty it is and no label on any cigarette can make me want to go back!
Jun 18, 2011
Erica J.
yeah these are awesome- I am a smoker & although I wish I wasnt, I cant help the fact that I really want these!
Jun 15, 2011
Desiree F.
I agree with Krystal, perhaps this campaign would've been better received prior to the 90's. This product seems like a complete anachronism when we've all learned there is NOTHING glamorous about smoking. If nothing else dissuades you think about this: Cigarettes are expensive to begin with what about DESIGNER cigarettes?
Jun 11, 2011
Tish L.
Lung cancer never looked so glamorous?
May 22, 2011
Korie S.
Thumbs down
May 21, 2011
Jamillah H.
wow
May 21, 2011
Genevieve D.
gross
May 21, 2011
Nils J.
This seems like something you'd see in Asia where brands license for items you don't typically see in the US.