Deep Purple: Fall's Beauty Color of the Moment

If you’re anything like us, autumn couldn’t come any sooner. And while we’re excited about cooler temperatures, falling leaves, and layering sweaters, blazers, and scarves, we’re even more excited about the new fall makeup collections! And this year there’s one color that’s taking center stage. Whether you prefer a subdued lilac or a deeper eggplant, purple is by far the preferred color of the season. Designers sent out model after model at the fall/winter shows showered in the hue—think Roberto Cavalli, Prada, and Louis Vuitton—and makeup collections are following suit. Everything from lipstick to eye shadow to liner is getting the royal treatment.

We suggest starting simple. A stroke of berry hued eye liner or a subtle lilac eye shadow is a pretty way to enter the trend—you can even wear a purple blush! Personally, we can’t wait to rock a rich, aubergine lip.