Like fellow fashion royalty Vivienne Westwood, British designer Louise Gray’s aesthetic is anything but black or white. Come London Fashion Week, her perennially rainbow runway somehow always surprises and delights; an innovative exploration of pattern and color gives form to almost sculptural hair and high-energy makeup—it’s just plain fun to watch! Autumn’s neutral palette aside, Louise Gray’s new Topshop makeup and clothing collab proves that a sense of self expression is paramount in beauty, no matter the season.
Her six-piece capsule collection of sequined frocks, jackets, and trousers pairs with an equally smile-inducing and out-of-the-norm makeup line. With glittered polishes and juicy lip/cheek tints housed in happy blush-toned compacts, how could you frown? This lineup is pure playtime! And while some are detoxing from summer brights this September, Louise is sticking to her sapphires-and-sequins aesthetic year-round. We asked Louise how her tongue-in-cheek approach to beauty reflects in the Topshop collection.
B: What inspired you to create the collection?
When Topshop approached me about the collection and we started designing, I really thought about what kind of things I’d want in my makeup bag and went from there. I wanted to the makeup to be really fun—like my [runway] shows. It’s just an extension of me, what I wear and how I do my makeup every day.
B: And how do you wear your makeup daily?
Sometimes I do a multi-colored cheek and bright pink lip, and the next day it’s a blue eye and a giant red beauty spot. I am all about free expression.
B: Which product captures your attention most?
The electric blue eye liner, definitely. I haven’t seen anything like it and I love wearing it every day to brighten my look. It makes me feel happy. You can use it paint on a beauty spot as well, be it a love heart or circle. I want [the Topshop customer] to experiment with the product, be daring, and have fun with it.
Louise Gray for Topshop, now available at Topshop stores and topshop.com.