How-To: "Mad Men"-Inspired Makeup

by Jasmine Pansoy
Published Mar 23, 2012

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Mad Men is back! With season 5 kicking off this Sunday, we couldn’t be more excited to see all the `60s-inspired fashion and beauty. Beautylish celebrates the retro return to television with an easy vintage-inspired makeup how-to!

• Eye shadow primer
• Eye shadows in: brown, mid-tone brown, shimmering champagne, off white, nude
• Nude loose pigment
• Mascara
• Black liquid liner
• Cream blush
• Bronzer
• False lashes
• Lip liner
• Red lipstick

After prepping your lids with an eye shadow primer, take a fluffy blending brush and sweep a light brown shadow over your crease (we opted for Tease eye shadow from the Urban Decay Naked 2 Palette).

With the same fluffy brush, sweep a warm mid-toned brown above your crease to create a smooth transition to your brow (we used MAC’s Mineralize Skinfinish Natural in Medium Deep).

Apply a frosted champagne shadow to the center of your lid to intensify and increase the size of your lid space (we chose Suspect eye shadow from the Urban Decay Naked 2 Palette).

Emphasize your browbone with a matte off white shadow, then layer a sparkling nude pigment on top for added highlight. We used Foxy eye shadow from the Urban Decay Naked 2 Palette and MAC Pigment in Naked to achieve this effect.

With a black liquid liner pen, (we opted for K Palette 24 Hour Tattoo Eyeliner) create a classic winged eye along your lashline and extend the wing at a 45 degree angle.

Take a pair of feminine wispy lashes to give your peeper more of a smoky look (we used Red Cherry #47). These falsies give your eyes deeper dimension without the extra dark shadow.

Use a rouge with retro roots! We blended our cheeks with Estée Lauder’s Mad Men Collection Creme Rouge in Evening Rose. The chic gold case and the classic crimson pigment are beyond stunning—how could we not feel ultra-glamorous?

Give your cheekbones a soft-focus glow with a shimmering nude pigment (we chose MAC Pigment in Naked). Then, buff a warm bronzer into the hollows of your cheeks for a sculpted look (we opted for Dolce & Gabbana Glow Bronzing Powder).