Ready for a beauty competition made for digital makeup mavens? NYX Cosmetics is inviting vloggers and tutorialists alike to enter their first ever Fine Artistry of Cosmetic Elites (FACE) Awards. Created to celebrate the popularity of makeup inspiration and innovation online, NYX is asking contestants to upload a how-to tutorial to their own YouTube channel (with the title "NYX Cosmetics Face Awards"), then register the video here. The tutorial should be imaginative, fun-to-watch, and most importantly, show off your best beauty skills. NYX will initially choose 30 US finalists. After a series of three more challenges voted on by Facebook fans, NYX will fly out the remaining six contestants to Southern California for the final (and live) runway competition at this year's IMATS in Pasadena. There, they'll crown the first ever National Beauty Blogger of the Year on YouTube! And the $25,000 cash prize and year's supply of NYX makeup doesn't hurt, either.
For all the rules, regulations, and details, make sure to check out the NYX FACE Awards online and follow @NYXFACEAwards on Twitter for updates. Beauties, this is an amazing opportunity to get a head start in the industry! We’re excited to see what’s in store for IMATS and can’t wait for the creativity ahead.